Vizualize the value of Technology
Technology is often perceived as the key differentiator for companies in B2B
Do we fully understand what customers experience as real value to them? How the features of your company’s technology translate into customer benefits? Are there more to your total offering that provides value? And most importantly, what ‘s the price of the value you provide to your customers?
Finding these answers is not always easy.
We will work with you finding these answers
Either on a part time basis or solving specific problems. Our experience and proven results will guarantee your success!
Whole Product Concept
Customers value more than technology. The whole product in the Customers’ perspective include much more than what the company and technologist consider. Understanding the concept of the Whole Product is key for the company.
We can help you unlock the full value of your technology through our well proven Whole Product workshop methodology.
Go-to Market
Taking a new product or service to the market or pitching your company to new investors takes more than listing your products features and the innovations of your company. It’s a journey of influencing all stakeholders using the right tools and methods based on your company’s business objectives and all stakeholders’ drivers.
We have the skills and experience to guide you through this journey.
Fractional Chief Marketing Officer
A CMO is important to the company’s success and hiring one can be challenging. The CMO must align with sales, marketing and executive management driving revenue and building a strong brand for your company.
We offer all the functions of a CMO on a fractional part-time basis.
- Market Strategy
- Penetration Strategy
- Budget
- Content Production
- Survey and Measurement
- Sales Support
- Lead the Function
- Succession Planning
Projects
Over the past 20 years I have been involved in several successful projects taking new technologies to the market, building strong brands and creating customer success.
FMC Technologies
Building FMC Technologies as the leading oil and gas services brand
We had a clear ambition and strong drive to be recognized as the technology leader in the oil and gas services industry and my role was in marketing the subsea offerings in the company. The company experienced tremendous growth and created customer success, and Fortune Magazine, in 2012 rated FMC Technologies and the Worlds’ most admired oil and gas services company.
Copyright TechnipFMC
Copyright TechnipFMC
Forsys Subsea & iEPCI
Introducing Forsys Subsea and iEPCI as a new business concept
In 2015, FMC Technologies and Technip established Forsys Subsea and introduced a new business model in the industry: iEPCI. My role was in developing the messaging and support market introduction. iEPCI became a success and is now recognized as a model for executing complicated development projects in the subsea industry.
Deep Purple
Establish a position in Renewable Energy for TechnipFMC
TechnipFMC’s ambition is beyond oil and gas and I was instrumental in positioning the company towards the renewable market, in particular related to the offering of Hydrogen Energy systems and the Deep Purple pilot.
Copyright TechnipFMC
About me
During the past 20 years I have had different senior leadership positions in marketing and communications in TechnipFMC / FMC Technologies. Before that I worked in Sales and Leadership positions in Kongsberg Maritime for 15 years.
My experience is global having worked both in Norway and abroad.
Please contact me if you think that my experience and the services I offer can benefit your company.
Lars Ole Bjørnsrud
Senior Advisor Marketing and Business Development
- +47 982 59 797
- lob@viztek.no
Get in touch
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